Victoree Angus

Abouts Us & Angus
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99% of semen catalogues give you 3 little lines about the bull you hope to change and improve your herd. I like more information so have written a little story of what I know about each bull.

The Williams family of Victoree have been Australian farmers since 1859 and stud Angus breeders since 1946.
Our Farm Angus is joint venture between the McGregor's of New Zealand and Victoree whose aim is the production of prime beef off dry grass. Not easy!

The Angus industry in the 40's and 50' saw many frame 3 to 5 deep sided cattle that seemed to portray a majestic presence.
Many herds left the bull out for most of the year and very few weights or measurements were collected.
The 60's saw a rapid compaction of phenotype with the main result being grass turned into fat.
In the 70's visiting US professors rapped the australian industry over the knuckles for not having enough growth or yield. The 80's saw a growth explosion with the importation of US genetics. ( From the seventies to the middle 80's the US went from frame four to frame fourteen.)
Australian breeders became more productivity focused and Don Nichol deducted from the first breedplan in 1986 that Australian Angus had lots of fat and not enough muscle. The breedplan 600 day weight average was 26 in 1986. Now it is over 90.

dsc_0032_00.jpgWhilst other breeds were polishing horns for the show, Angus breeders began weighing calves and measuring carcasses. This was to chase quality and yield mainly for the high priced export markets via the feedlot industry.
Powerhouse performance became the norm from the 90's mainly led by index hype. For some this period brought excitement, but some became bothered by 700 - 900kg cows, sometimes difficult to get back in calf on dry grass.

From the middle 80's through the middle 90's there were considerable rumblings and some complaints from very efficient, practical commercial breeders who drew our attention to difficulties in getting the daughters of US sires back in calf on the second mating. It was very difficult for them to perform only on grass, especially with sheep running around and no corn silage bin to follow. The middle 90's led us back to drawing board.By now fortunately the Angus industry was armed with a database like no other breed. We had real beef industry facts. We now had opportunities to breed Angus big medium, or small, with markets to cope with any Angus shape size or style. From the 2000's environmental sustainability and human health required us to focus great attention on the way we produce cattle. The benefits that beef can donate in providing high omega 3 low omega 6 from a grass fed production system encouraged us to reassess angus genetics and phenotype. From the past few years we have learnt lots about how un-beatable Angus genetics are producing the highest quality beef possible off grass.

In the next 10 years Angus will routinely be producing $50-100 per kg well marbled beef off grass, with no grain required.
The bulls we have to offer will help you achieve this goal of excellence in carcase quality whilst improving fertility and structure.

The next beef boom is in our Angus hands.